A View on Natural Motion

A View on Natural Motion was a web-based project that was directed for Nike, and was realized in 2014. The project narrated the development of Nike's singular design approach, Natural Motion, and launched the 2014 Nike Free collection of running and training footwear. Given access to Nike's Innovation Kitchen, Nike's sports research lab, and to many of Nike's top athletes and seasoned designers, Jonathan Olivares and Harsh Patel were able to produce a narrative, and then use the diverse material collected to exploit the cross-literacy of text, video, and images that is enabled by the web.

A View on Natural Motion
Info
  1. Contact
  2. Biography
  3. Website