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Konstantin Grcic, Hans Ulrich Obrist, and Julia Peyton-Jones asked Jonathan to write the introduction to the catalog for Design Real, an exhibit curated by Konstantin Grcic for the Serpentine Gallery in 2009. The essay was to contexualize the designed product within contempory life and the design process, and was possibly the most challenging writing assignment the office has ever received. This 3500 word text offers a kaleidoscopic view of the myriad of contemporary products, the processes behind them, the overwhelming quantities in which they are made, the lack of consensus about how to make them, and their ability, despite all the challenges, to enhance the human experience.
Design Real
Serpentine Gallery, Koenig Books
ISBN 9-78386560-746-1

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